The Marketing Sense is a blog that cuts through the hype and challenges conventional marketing wisdom. Created by Alfredo Granados, a seasoned marketing leader with 25 years of experience in FMCG, this is where critical thinking meets real-world strategy.

In a world obsessed with trends and buzzwords, I take a step back to question, analyze, and offer fresh, thought-provoking insights. From brand building to AI’s impact on marketing, I break down what works, what doesn’t, and why. No fluff—just sharp perspectives, real insights, and a business-driven approach to making marketing actually make sense.