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By Alfredo Granados DuriniFounder, Garda Group LLC | Global Marketing & Innovation Consultant | 25 Years CPG Leadership 1. The Consulting Landscape Is Being Rewritte
November 17, 2025
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By Alfredo Granados DuriniFounder, Garda Group LLC | Global Marketing & Innovation Consultant | 25 Years CPG Leadership 1. The Consulting Landscape Is Being Rewritte
How a 160-year-old battlefield still holds the answers to your toughest strategic calls In business, we love to talk about agility, leadership, and data-driven strategy.
For years, marketing ran on instinct. The Mad Men era celebrated taste, intuition, and bold judgment; often glorifying the creative gut over any kind of
Scroll through any ad feed today, and you’ll see something odd — or, more precisely, you’ll notice that nothing is odd at all.Products blur. Messages
In a world obsessed with the new — new tech, new platforms, new consumer tribes, new acronyms — it’s easy to mistake noise for signal.
The global economy hasn’t officially hit recession — but if you’ve sat through a 2025 marketing budget review, you know we’re acting like it has.
I had a great chat with ChatGPT (no pun intended). And what it told me was shockingly insightful.Most people are still scratching the surface of
Why Challenger Brands Win: Agility Beats Size in Market Upheavals The world has never been more treacherous—or more opportune—for emerging and challenger brands. Inflation is
The Hidden Cognitive Costs of AI Dependence The marketing industry has always thrived on creativity, insight, and intuition. But today, those qualities are being overshadowed
Let’s face it: rebranding is the marketing equivalent of a midlife crisis: Brands constantly face pressure to stay relevant. This often leads to rebranding—whether through
