Home
By Alfredo Granados DuriniFounder, Garda Group LLC | Global Marketing & Innovation Consultant | 25 Years CPG Leadership 1. The Consulting Landscape Is Being Rewritte
November 17, 2025
No Comments
By Alfredo Granados DuriniFounder, Garda Group LLC | Global Marketing & Innovation Consultant | 25 Years CPG Leadership 1. The Consulting Landscape Is Being Rewritte
How a 160-year-old battlefield still holds the answers to your toughest strategic calls In business, we love to talk about agility, leadership, and data-driven strategy.
For years, marketing ran on instinct. The Mad Men era celebrated taste, intuition, and bold judgment; often glorifying the creative gut over any kind of
Let’s face it: rebranding is the marketing equivalent of a midlife crisis: Brands constantly face pressure to stay relevant. This often leads to rebranding—whether through
Move over Millennials, Gen Z is here, and they’re rewriting the rules of consumer behavior. Born between 1995 and 2010, this generation represents 25% of
In recent years, a seismic shift has been quietly reshaping the beverage industry: alcohol consumption is declining, particularly among younger generations. This trend isn’t just
Walk into any big consumer goods company, and you’ll hear the familiar mantra: “We put the consumer at the center of everything we do.” It’s
