Challenging marketing’s so-called “truths” to separate real impact from industry hype
The Hidden Cognitive Costs of AI Dependence The marketing industry has always thrived on creativity, insight, and intuition. But today, those qualities are being overshadowed by something else—automation. AI-powered tools now write copy, generate campaign ideas, and even optimize strategies. The efficiency is undeniable. Yet, as AI gets smarter, a crucial question arises: are we, […]
Let’s face it: rebranding is the marketing equivalent of a midlife crisis: Brands constantly face pressure to stay relevant. This often leads to rebranding—whether through a complete transformation of the brand’s identity, positioning, and messaging, or through a lighter brand refresh that modernizes the visual identity while keeping core elements intact. But here’s the uncomfortable
Thriving Amid Market Shifts: Why Emerging and Challenger Brands May Have the Edge
Walk into any big consumer goods company, and you’ll hear the familiar mantra: “We put the consumer at the center of everything we do.” It’s a compelling message for investors, internal teams, and brand loyalists alike. But when you look at what actually makes it to the shelves, the reality is often quite different. Despite
