The Hype is where we explore the latest trends, ideas, and innovations lighting up the marketing world — and ask whether they’re worth the buzz.
- Trends Come and Go, But Human Behavior Stays Stubbornly Consistent. That’s Where the Real Insight Lives.
In a world obsessed with the new — new tech, new platforms, new consumer tribes, new acronyms — it’s easy to mistake noise for signal. Marketing today is too often seduced by trends that flicker across social media, hyped by the same echo… Read more: Trends Come and Go, But Human Behavior Stays Stubbornly Consistent. That’s Where the Real Insight Lives. - Chat GPT’s confessions: What Marketers are Missing about AI
I had a great chat with ChatGPT (no pun intended). And what it told me was shockingly insightful.Most people are still scratching the surface of what AI can do.They use ChatGPT to brainstorm, rewrite emails, or polish headlines — and then stop there.But… Read more: Chat GPT’s confessions: What Marketers are Missing about AI - Big Brands Are Losing Their Edge—Here’s How Challenger Brands Are Winning
Why Challenger Brands Win: Agility Beats Size in Market Upheavals The world has never been more treacherous—or more opportune—for emerging and challenger brands. Inflation is squeezing consumers, private labels are dominating retail shelves, and shifting consumer behaviors are upending traditional playbooks. At first… Read more: Big Brands Are Losing Their Edge—Here’s How Challenger Brands Are Winning - Gen Z’s Rise: What FMCG and CPG Marketers Need to Know About the New Consumer Powerhouse.
Move over Millennials, Gen Z is here, and they’re rewriting the rules of consumer behavior. Born between 1995 and 2010, this generation represents 25% of the global population and wields $360 billion in spending power in the U.S. alone. But what truly sets… Read more: Gen Z’s Rise: What FMCG and CPG Marketers Need to Know About the New Consumer Powerhouse. - Why the Global Shift Away From Alcohol Consumption Matters—And What It Means for Marketers.
In recent years, a seismic shift has been quietly reshaping the beverage industry: alcohol consumption is declining, particularly among younger generations. This trend isn’t just a blip on the radar—it’s a cultural revolution driven by evolving values, health consciousness, and changing social norms.… Read more: Why the Global Shift Away From Alcohol Consumption Matters—And What It Means for Marketers.