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Data Is the New Gut Feeling (And Just as Dangerous)
Trends Come and Go, But Human Behavior Stays Stubbornly Consistent. That’s Where the Real Insight Lives.
Marketing in a time of Turbulence: How to Lead When the Economy Is Unclear and Budgets Are Shrinking
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By Alfredo Granados DuriniFounder, Garda Group LLC | Global Marketing & Innovation Consultant | 25 Years CPG Leadership 1. The
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How a 160-year-old battlefield still holds the answers to your toughest strategic calls In business, we love to talk about
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For years, marketing ran on instinct. The Mad Men era celebrated taste, intuition, and bold judgment; often glorifying the creative
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