Welcome to The Marketing Sense
Who we are
Crafting Memorable Entertainment Experiences.
The Marketing Sense is a blog that cuts through the hype and challenges conventional marketing wisdom. Created by Alfredo Granados, a seasoned marketing leader with 25 years of experience in FMCG, this is where critical thinking meets real-world strategy.
In a world obsessed with trends and buzzwords, I take a step back to question, analyze, and offer fresh, thought-provoking insights. From brand building to AI’s impact on marketing, I break down what works, what doesn’t, and why. No fluff—just sharp perspectives, real insights, and a business-driven approach to making marketing actually make sense.
“Life isn’t about waiting for the right moment—it’s about making the moment right. The path forward isn’t always clear, but movement creates direction”
Alfredo Granados