All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works–and Why Authenticity Is the Best Marketing of All .
Great marketers tell compelling stories that shape our perceptions and influence our choices. We believe luxury products are superior, not because of features, but because of the stories marketers craft. In a crowded world with endless choices, storytelling is the key to marketing success—it aligns with our worldview and spreads through word-of-mouth. However, authenticity matters; deceptive marketing leads to failure and distrust. As Seth Godin emphasizes, storytelling isn’t new, but marketers have mastered it to create meaning and connection. The best marketers use stories to enhance, not manipulate, our experiences.
by Seth Godin (Author). Buy it here: https://amzn.to/41HEWD8
AI in Marketing Paperback – March 5, 2025
Artificial Intelligence is no longer a futuristic concept—it’s here, and it’s reshaping the way businesses engage with customers, optimize campaigns, and drive growth. AI in Marketing is the ultimate guide for marketing professionals looking to harness the power of AI to create smarter, more effective marketing strategies.
by Nuri Cankaya PhD (Author). Buy it here: https://amzn.to/3FhMyox